Oasis Core – Business Summary
Oasis Core – Geolocation augmented mobile game application that encompasses both the creative and technological experience we deliver. Media-rich content that entices the user to play more. We explore all technology-driven options to promote and distribute our products. Aim to establish partnerships and resources provided by industry-leading publishers and developers to bring the game to a global scale.
About Developers – DigiFX is a full-service video, web, and mobile development studio providing leading-edge creative marketing services. We are fully equipped with the latest production cameras, green screen backdrops, and customized studio computer equipment. We use state-of-the-art production software, game engines, and cloud technologies to facilitate a streamlined process.
Partnership – A key partnership with industry leaders in the field is a must for publicity and distribution. With the opportunity to license and distribute fan content, we can drive and maintain a core fan base for future assets and themed content. A viable team of industry leaders will help facilitate technological challenges and seek joint partnerships with cloud service providers (GCP or AWS).
Core Competency – Offer a geolocation-based adventure game where you overcome obstacles and acquire relics and rewards.
Target Customer – Consumers can be of all ages but the core market would be 15-19-year-olds.
Unique Selling Propositions (USP) – Fun and engaging experiences utilizing location-based activities and immersive augmented reality content.
Pricing and Positioning Strategy – Initial release would be offered for free with an option to buy into in-app purchased content and optional advertisements within the game with partners and affiliates.
Distribution Plan – Market games via social media platforms, web content, and broadcast distribution. Could build network partnerships to showcase applications.
Our Offerings – Design, Conceptualize and create animated/ interactive content. Facilitate integrated technologies on provided release platforms.
Marketing Materials – Web and media presence through brand distribution team. Showcase with pitch decks, promotional videos and gameplay demos of content to excite the user.
Promotional Strategy – Attend trade shows and technology events to showcase offerings to the market. Use brand recognition and presence to promote activity and gameplay.
Online Marketing Strategy – Make sure we are using promotional techniques to engage demographics. Online advertising and social media blast with news, interest, and package deals for upcoming content.
Conversation Strategy – We will ask for reviews and feedback on gameplay to better assess market strategy moving forward.
Joint Venture & Partnerships – Partner with big-name production and broadcast companies to integrate technologies into brand marketing and ownership.
Referral Strategy – Offer discounts for loyal users and weekly deals on app content.
Strategy for Increasing Transaction Prices – Build in core interaction strategy to keep users engaging with content via continuing to update gameplay and content.
Retention Strategy – Will send out weekly promotions and newsletters to existing users. Also, we will look at loyalty programs for reasons to use the application.
Financial Projection – Will work out all expenses with promotional materials and cost of equipment. Further details will be highlighted in the business plan.