3D and animation are delivered by DigiFX as a production service rather than as a tool inside the Media Console. The Console handles what happens to a render once it exists: editing, compositing, sound and delivery.
01What the animation service covers
The design and animation line spans five kinds of work: logo design, brand identity systems, infographics, motion graphics, and animated ads. In practice that ranges from vector-based 2D animation through to 3D modelling and physical simulation, using an industry-standard toolchain — After Effects, Cinema 4D, Blender, Premiere Pro and Figma.
Engagements are structured around three review rounds, placed at the points where changes are cheap: storyboard, style frames, and rough cut. Deliverables include production-ready MP4 or WebM renders and, subject to the contract, the organised source project files alongside them, so the work does not become a black box you cannot reopen.
02How renders re-enter the platform
The Console has no 3D authoring surface, and it is more useful to say so than to imply otherwise. What it does have is a pipeline that accepts finished 3D output as ordinary media. A finished animation arrives as an ordinary video file — MP4, MOV or WebM — and imports directly into the Motion media bin or into your Library, from which it can be cut into a sequence, given transitions and effects, mixed against a score built in Studio, and exported as a finished piece. Rendered stills and texture work move the same way through Create.
That division is deliberate. 3D authoring is a heavyweight, GPU-bound discipline that belongs on a workstation; assembly, colour, sound and delivery are collaborative and belong in the browser where the rest of the team already works.
03Immersive and interactive work
Adjacent to animation, the virtual and augmented reality service line covers experience development, 360-degree video production, and interactive AR applications. These share the same modelling and animation craft but ship as interactive builds rather than as linear video, and they are scoped per engagement rather than from a fixed menu.
04Scoping a project
Most engagements are bespoke rather than picked off a menu: scope is set against the brand's goals, budget and required runtime. The useful first step is a brief that names the deliverable, its runtime, where it will be shown, and what already exists to build from — brand assets, previous renders, or source models. Onboarding for a new brief is scheduled after the production team reviews it.