OasisCore is operated by DigiFX LLC as part of its experiential production practice. This page summarises the business shape of the product as documented internally. Commercial terms are not yet published, and several of the numbers a buyer would ask for do not exist in any source we can cite.
01The business it is in
DigiFX LLC is a digital production company working across rich media engagement, motion graphics design, and application technologies. OasisCore is described in company materials as one of the systems underpinning its experiential marketing work.
That places the near-term revenue in production services: DigiFX designs, builds, and runs an activation for a client, and the platform is what makes the activation possible rather than the line item being sold. The published roadmap points toward a second model later, an enterprise tier supporting multi-tenant and white-label deployments for studios and brands, which would sell access to the platform itself. Both models are documented. Neither has published pricing.
02Cost structure
Oasis runs on commodity cloud services rather than owned infrastructure, which keeps fixed cost low and makes cost scale with activity. Internal cost modelling for the platform tracks spend across hosting and frontend delivery, database and authentication, mapping and geocoding APIs, media storage and CDN, wallet and token access, AR tooling, and the usual email, analytics, and monitoring layer.
Two of those lines behave differently from the rest and are worth understanding before committing to a large activation. Mapping and geocoding are billed per request, so a hunt with heavy map interaction scales cost directly with participant count and session length; internal guidance is to cache aggressively for exactly this reason. Advanced AR tooling is the other, where hosted commercial AR platforms cost materially more than the open web AR stack the platform is built on, and are only worth taking on when a hunt genuinely requires them.
The practical consequence: an OasisCore activation has a modest floor cost and a variable ceiling that is set by design decisions, not by the platform. Scope the interaction model and the cost follows.
03Reward economics
The reward path is the part of the business model that is genuinely designed rather than assumed. Platform documentation describes rewards governed by an inventory and rarity policy, with mint and redeem rights granted per that policy, and claim authorisation bound to a single participant and a single hunt. Earned rewards are documented as settling into a wallet in the wider ecosystem rather than remaining inside the campaign.
This matters commercially because it makes reward supply a controlled quantity. Scarcity is enforced by the platform rather than by trusting the campaign brief, which is what allows a reward to hold perceived value. What DigiFX has not published is whether those rewards ever carry cash value, which is the question that determines the legal and accounting treatment of the entire model.