The software suite is the set of applications built around the platform runtime. Five are documented with their own product pages; a sixth is listed as upcoming.
01The applications
AGENCY — Immersive Platform. The management application for immersive projects. It is documented in the most detail of the five, with feature groups covering content creation, asset library and version control, collaboration with roles and permissions, cross-platform compatibility, publishing and distribution, interaction design, analytics and reporting, monetization, security and privacy, support and community, white-label branding, performance optimization, feedback and review, discovery and recommendation, localization, accessibility, documentation and training, scalable infrastructure and CDN delivery, content licensing and watermarking, and APIs and SDKs for third-party development.
CREATE — Design & Build. The design and construction application, aimed at authoring the assets and structures that populate a runtime.
STREAM — Immersive Broadcast. The broadcast application, covering live delivery of immersive content.
EXCHANGE — Digital Currencies. The application for handling digital currency within the platform.
SOCIAL — Content & Media. Creation, management, and distribution of immersive content across social media channels.
BUILD. Listed on the platform overview as an upcoming tool for creating and controlling customized environmental resources. It has no product page yet and should be treated as unreleased.
02Distribution
The suite is distributed through a desktop launcher, published for Windows and macOS. The platform overview also refers to the launcher as forthcoming, so verify current availability before promising a download to a customer. Web access to the platform is separate and does not require the launcher — see Web Console.
03What AGENCY covers in practice
Of the five, AGENCY is the one most likely to be the daily working surface for an agency or brand team. Its documented scope is broad enough that it is worth reading as a checklist rather than a feature list:
- Production — 3D modeling and rendering, AR/VR content authoring, and an asset library with version control.
- Team — user roles and permissions, real-time collaboration, and task tracking.
- Distribution — publishing to app stores and cross-platform targets, plus CDN-backed delivery.
- Commercial — in-app purchases, subscriptions, and dynamic advertising integration.
- Governance — content encryption and DRM, user data protection, privacy compliance, and licensing tools including digital watermarking.
- Reach — multi-language localization, translation tooling, and accessibility options with standards compliance.
04Choosing between them
The five applications are scoped by activity, not by seniority: CREATE authors, AGENCY manages, STREAM broadcasts, SOCIAL distributes, EXCHANGE settles. A campaign of any size will typically use AGENCY plus one or two others rather than the whole suite.